Site Sell Review – Check Out My Review of Site Sell

My writing of this Site Sell Review was prompted by the overwhelming number of positive reviews that I found on the net from people who have used it. There is no other program that comes anywhere close to this program in providing insights on what you need to do to make your internet marketing business successful.

Developed by Dr. Ken Evoy, Site Sell comes in three volumes that guide you on the steps that you need to follow to make your business a real creator of money. Where other programs provide you with the basics of setting up your online business, Site Sell goes further and provides you with detailed information on how to build on the basic steps to make your business truly lucrative.

To achieve continued growth, you are guided on:

–    Strategies of developing a product and how to position it
–    Site development strategies that attract customers
–    Traffic generation strategies.

With Site Sell, one of the biggest headaches that afflict most people venturing into online business is overcome. You are provided with information on how to select products that you can sell quickly to realize a profit so that you do not have to waste your time and energy trying to find out what is feasible and what is not.

Product choice and traffic generation, as I discovered before writing this Site Sell Review, are the biggest hurdles that an internet marketer has to overcome and the course provides 451 pages on how to generate traffic. Traffic generation is key to income generation and could actually make or break a business.

Something else makes the course stand out and motivated me to write this Site Sell Review. The course explains in detail the concept of pre-selling which most other programs do not address. Pre-selling is a marketing strategy that, when properly utilized, will make visitors to your site willing to buy even before they reach your sales page.

The depth of this course puts other internet marketing courses to shame and it is highly recommended for those keen to see their online revenue grow in leaps and bounds.

eCampus Book Selling Review: Top-Of-The-Charts Buyback Prices

Reselling your college books can be a nasty business. There’s nothing worse than waking up the morning after a most-likely failed final, hungover (Am I the only one who pregames their finals?), only to find out that the books which you paid over $1000 for at the beginning of the semester will be bought back by your campus bookstore for $62.50. Actually, I can think of several things that are worse, but they all involve Vaseline and peanut butter and probably aren’t relevant to this article.

Can anything lift someone in this situation out of such a deep pit of despair, even if the walls of this pit aren’t coated with Vaseline and/or peanut butter? Luckily, a knight in armor of varying shininess has emerged on the scene, waving a Vaseline-and-peanut-butter-free banner that reads “eCampus.com”. This hero of a website offers some incredible buyback options for students looking to sell their college books and textbooks, paying truly outstanding amounts of cash to students for their used books. Here’s some of the reasons I’m so ecstatic about it.

High buyback prices. Lately I’ve started mentioning eCampus.com’s book buyback prices instead of my roommate when I’m asked to come up with “things that are consistently high”. The money that eCampus pays for college books is the most I’ve seen thus far for a single website, and their generosity ranges from small books to whopping textbooks. Sure, the prices they offer are still most likely less than half the price of a new book, but if you’ve bought your books already used then you might even have the opportunity to make money. I’ll pause here while you pick the pieces of your blown mind up off the floor.

Easy shipping. eCampus, being the gentle giant that it is, has taken the extra step to offer free shipping to all of the students selling them books. Just print out the free shipping label they provide and you’re good to go – all that’s left is finding a box. Admittedly, finding a box can be difficult, but when finding a box is your biggest concern you’re normally doing pretty well for yourself. Unless you’re homeless, of course.

20% in-store credit bonus: Much like breast implants, I can’t really tell if this one is a pro or a con. eCampus offers the option of increasing what they pay you by twenty percent if you decide to opt for in-store credit rather than just cold cash. So, if you’re planning on buying books for next semester through eCampus, definitely go for the in-store credit option. However, if you’re thinking of looking elsewhere for your college textbooks, or if your beer funds are running a bit low (they always are), you might want to just stick with straight-up money.

Top 5 Best Selling Albums in Britain in 2010

2010 was a great year for music in Britain with some amazing album releases. Album reviews were flying off the shelves for breakthrough brands, but it was the old guard that ruled the roost at the top of the album charts. The top 5 best selling albums in Britain is filled with established acts and while there aren’t any that I can pick out as favourites of mine, you can’t always ignore the numbers. When there is that many people buying an album there’s got to be something about it that has grabbed the attention of the masses.

5. Plan B, The Defamation of Strickland Banks

The only breakthrough album release of 2010 fell to London wide boy, Plan B, or Benjamin Balance-Drew as he’s know to his mum. The release of The Defamation of Strickland Banks, his second studio album, in April 2010, led to an instant number 1 in the UK album charts. It sold over sixty eight thousand copies in its first week and went on to sell a whopping eight hundred and twenty six thousand copies throughout the course of the year. Album reviews were fairly positive overall with ratings ranging from six out of ten to four out of five, but his move away from his rapping routes prompted one album review from the Telegraph to describe it as being “populist” although the overall tone of the review was generally favourable

4. Rihanna, Loud

The ups and downs of Rihanna’s personal life has been well documented by the media, but when it comes to her albums it always seems to be on the up and up. It including high grossing hits Only Girl in the World, What’s my Name and S&M. Released in November 2010 the album the album went in at number 2, selling in the region of 91,000 copies, but later climbed to the number 1 spot. Though it was released late in the year, it still managed to sell 839,000 copies in total. Rihanna’s Loud received average to favourable album reviews from the mainstream press.

3. Lady GaGa, The Fame / The Fame Monster

When Lady GaGa first appeared on the music scene it was as though she appeared out of nowhere and was suddenly everywhere. Now it feels like she’s always been there. The illusion of her meteoric rise to musical prominence has been fuelled by the trash media and paparazzi that she seems to target so much in her music. The love hate relationship continues in The Fame / The Fame Monster and while it was originally released in November 2009 as an EP as a re-release of The Fame, it still went on to be the third best selling album of 2010 in the Britain.

2. Michael Buble, Crazy Love

Who’d of thought it. Michael Buble had the second highest grossing album of 2010, epitomising the fact that you can never underestimate the buying power of easy listening loving ladies everywhere. The smooth singing Canadian has turned into a power house of selling album selling prowess and in 2010 he really hit the mark with Crazy Love. Michael Buble’s fourth studio album, Crazy Love is another crooner loving record and went straight in at number 1 in October 2009, but maintained sales all the way through 2010 to guarantee it a place in the top 5 best selling albums in Britain in 2010. Selling more than 1, 227,000 copies, but to be fair, it doesn’t really matter how many albums he sells, he’s never going to get into the Rat Pack.

1. Take That, Progress

Back during the 90s Take That were the bees knees with the girls at my school. They wore Take That emblems around there necks and probably cried like crazy people at the news that they were breaking up. It is these same girls, now women, that have secured Take That’s resurgence to musical hegemony of a certain persuasion, making their album, Progress, the biggest selling album of 2010 in Britain. Released on 15th November 2010 and returning Robbie Williams to the Take That fold after his long dark days alone in the California sun, it inevitable charted straight in at number 1. Despite the release being so late in the day in 2010, it still managed to sell in excess of 1.8 million records. Album reviews were very positive, giving it an average of around 8 out of 10 in both popular and industry media, but more than anything, it gave Robbie something more than just aliens to believe in.

Soft Selling To Boost Your Affiliate Commissions

If your are an affiliate wanting to promote products online, and did not consider the art of soft selling to boost your affiliate commissions, you are probably behaving like the sales man who knocks on people’s doors only to get them slammed shut more often than not and because people do not like being sold to, they would naturally back away from you.

In online terms, there is nothing worst than not knowing the best course of action when it comes to promoting products and services. What do you think it’s going to happen when you blast emails to every person on your lists or put links around the forums? Let alone spam article directories with sales pitches for unrelated programs and services?

On the other hand, when your prospects are actually interested in buying something and they seek and get a second opinion from another customer or friend, who have already bought the product or know about it, they would more readily want to buy from you in this case than when you were simply acting as a hard sales person.

The fact is that people buy into people and this principle is real also on the web. So when someone gives an opinion about somebody else and his services or products, the results is much more powerful than selling face to face. This form of referral is what is known as soft selling and it can be achieved mostly through reviews of products and services or from word of mouth of course.

If you write reviews about services or products that you have or know about and post these articles all over the web, provided they contain the most targeted keywords possible, the search engines will pick them up and index them high in the rankings. Clearly then, these reviews will give your products a lot of exposure to create traffic to your sites and thus boost your commissions.

This is not going to work very well for highly targeted very competitive words where the big companies are already spending huge amounts of cash on back links to stay at the top of the rankings but if you go after the long tail keywords that target derivatives of the main expensive keywords or subsets of the niches you are in, followed by “review”, you can go to the top of the rankings as well to give you the chance of picking more commissions.

Soft selling a product then can be done very well by recommending it, after you have used it yourself, know about it through comments on forums or by studying the benefits given in its sales letter. In other words, you are doing a review of it and highlighting what the product can do for your customers as well.

In the soft selling reviews that you make, you will include the links to the merchant’s product, in addition to what you discovered about the product and how its benefits far out weight any minor faults that you find. That is why you recommend it, since it worked for you and you know it will work for everyone else. Oh, and use at least twice the link to the merchant in your article review.

Tell your audience how their success online will reflect how well they can position themselves against their competition and how the services and products that you recommend will help them achieve that status. When you demonstrate what the products that you soft sell to your customers can do for them, they are bound to take action to try them out.

Remember that these articles reviews type of soft selling can be sent to the social networks. Yes use the main ones at least; just Google the top 10 and shoot them these review-articles type of soft selling recommendations. You’ll be pleasantly surprised at the amount of targeted traffic that this tactic generated for you, making you lots of sales for your online business.

Use the article directories as well. Again, find out the top 10 and post these review-articles that at least include in your bio your affiliate links for the products that you promote. There may be some directories that may not allow you to do that so it is best to look at their terms and conditions first.

If you also send shortened reviews of products in your auto responder, this alone can multiply your sales as your own customers will trust your recommendations for the products they are after.

You actually can make money out of the article-review type of recommendations you create. When you have a good number of them, you could set up a review site and sell them in group form or individually. There is a lot of potential for these reviews when you packaged them in a themed review type site.

Think about the millions of searches going through Google at any time with people thinking about getting products and not knowing if they are good for them. See? Many of them need a final push to make that decision to buy and you can provide them the answer with your social proof and action taken recommendations to buy.

German Calvo.

Writing Book Reviews to Make Money

For budding writers looking to earn money on the internet, one way to break into the market is by writing book reviews and selling them to websites that need them. If you read on a regular basis, you know that what you read almost always leaves you with one impression or another – why not write about your impressions and earn money while you do so.

For some reason, most people who want to write for the internet tend to skip straight to articles and web content. Very few actually take the time to write a good book review. One of the reasons for this is that sites like Helium and Associated Content are well known article content sites that offer sure money for anyone who can write (and attract an audience to read what they write).

Nevertheless, there is something to be said for writing serious book reviews. People read them before they buy new books, and many people regard book reviews as invaluable tools for weeding out poorly written and irrelevant literature of any genre. Selling reviews is a somewhat more time consuming task than selling articles, however.

When it comes to book reviews, there are fewer options than there are for articles, though the articles that do exist can sometimes lead into steady work for a single client. Submitting your review to a magazine or newspaper, for example, can sometimes earn you an occasional guest reviewer stint, or even a full time job as a staff writer. If your skills are of a high enough quality, your writing may even earn you a job writing other content for the publication.

So, if you’re one of those people who regularly burn through the pages of a book like the front cover’s on fire and you’re racing the flames to see how the story ends, try writing and submitting your own review of a book you’ve recently read. You might surprise even yourself.

Increased Options to Sell Gold May Decrease Consumer Confidence

Since the economic downturn starting back in 2007, the price of gold has steadily increased coinciding with catastrophic collapse of several markets: bank, housing, mortgage, and government. The increase in gold price has translated in to the increase of gold buying and selling from public, private, and government sectors, yet this increase in buyers has created a great confusion for sellers amongst all the choices, how to choose the best buyer that will create the greatest benefit. It is a healthy decision to sell gold and can come in hand a time of great need, the following will attempt to provide you with a basis for finding a reputable gold buyer and increase your confidence to sell gold.

Since the creation and popularity of the internet has eliminated barriers to entry for businesses and sole proprietors, there has been an increased level of competition. This allows for business to greatly compete on basis of price, quality of goods, and customer service. There are also many options to gather customer feedback or referrals. In order to sell gold, as a seller it is important to evaluate a gold buyer on the basis of each of these aspects. A buyer that does not provide some type of information on their prices, estimated transaction time, shipping carrier speeds and insurance, communication before the customer decides to sell, reviews, and overall level of transparency.

Out of the several options to sell gold whether online through the mail or locally in person, there are certainly trustworthy positive experiences to be had. The requirements necessary to create this experience are common sense and a basis for any successful transaction. Additional attention and care is needed with precious metals transactions since this industry is heavily enforced and small volume can translate to very high prices.

By taking the time to investigate the information provided by such businesses you will prevent yourself from being taken advantage of or not receiving a fair percentage of cash for gold.

How to Create Advertising That Sells: Review of the Legendary Advertising Showpiece

How to Create Advertising that Sells Review

David Ogilvy is known across the world as “The Father of Advertising.” This How to Create Advertising That Sells Review looks at one of the strongest, if not THE strongest, works on the rules of advertising. It’s based solely on market research and will deliver on the promise.

Ogilvy was an advertising exec sensation who was sought after within his industry. He compiled more than 40 years of advertising research into one amazing piece. It only contains 1900 words. It ran during the 1960’s and 1970’s in newspapers for his company. Ogilvy wrote Confessions of an Advertising Man, quite probably the most prominent and celebrated books authored on Advertising. He started his lengthy vocation employed by Gallup. Knowing what Gallup does, that’s likely to be most perfect point for an advertising man to start a stunning profession.

So We Begin… Part One

In this Ogilvy quintessential masterpiece “How to Create Advertising that Sells” Review, we’ll cover the initial 7 maxims. Now, covering seven rules out of 38 can appear to be insignificant at first glance. However, one would at their wit’s end to stuff this quantity of information concerning the ad biz into a more condensed study.

Maxim One: Position

Ogilvy considers Dove soap as the ideal illustration. They have a few choices for the campaign. Would selling clean hands be their best option? OR, would selling soft skin be a better option? The decision ad execs made that day was the first-rate answer for Unilever as proprietor of the Dove brand. When getting ready to sell a product or service, begin here.

Maxim Two: The Promise

With making a very large promise, Ogilvy said the ad can’t be wrong. Make the “obligation” exclusive. Make it a real contender. Lastly, the product or service had MUST ACCOMPLISH the promise given. If it can’t, start over.

Maxim Three: Image

When considering branding a person or business, create the “most sharply defined personality” for the brand. When every ad campaign goes in several different directions and lacks a concise focus, that business is likely to fail. A big picture is what is missing. Advertising should be based on a campaign, not a single ad. Lacking a consistent theme from one ad to the next is a kiss of death. With social media, coming across as a slightly bi-polar is easily possible. Successful social media campaign ideas have to pull together this idea as a foundation. Make the brand image consistent every place, every time.

Maxim Four: ONE LARGE Idea

Ogilvy said it’s normally a very basic concept. It just takes one idea, though. It required because it “gives the customer a jolt” and makes them pay attention to the ad. It’s no secret that a business must stand apart from the competition in order to get noticed. Agreed? But, in order for a customer to take action, it’s a completely different thing. Developing over-the-top, complicated ideas are amazingly easier than coming up with ONE Straightforward, uncomplicated LARGE idea, according to Ogilvy. It requires pure genius. They will withstand the test of time.

Maxim Five: Superior

Its common sense, but it’s often overlooked. Consumers consider an unattractive product with an “inferior image.” The world in which we live is extremely visual. The way things appear always alters perception, without exception. It’s always been this way. Garbage in… Garbage out.

Maxim Six: Don’t Be Boring

Be very charming. Attempt to engage the viewer and get him or her involved. “Make him hungry.” Next, get him to participate. It isn’t difficult to be interesting, but pushing for involvement is slightly harder.

Maxim Seven: Innovate

Be the starter of trends. Don’t blindly follow crazes and trends. Ogilvy discovered that ad campaigns that followed trends were RARELY successful. He recommended engaging in some market testing with real consumers. It IS a bit precarious to head off into an uncharted direction. Market testing allows ad developers to exercise caution and gain a level of security.

Maxim Eight: Glory Hogs

I bet this was extremely controversial for the time. In fact, it’s probably still controversial because of society. It’s expected that we give a list of our accomplishments and qualifications. Any awards are expected in this list. Ogilvy felt creative awards for ads deludes creativity in people and steers them away from goals. What is the goal? In successful campaigns, the goal is the quest of sales. Ponder upon on what persuades the consumer and not what gains awards.

Review in Summary

So, this was the first quarter of David Ogilvy’s How to Create Advertising that Sells Review. Pretty amazing? Considering how old it is, it is still so relevant and very timely. The value of this document is priceless. Hundreds of thousands had to be spent on worthless, unsuccessful ads in order to gather data and determine what creates success. So, figure out what will be sold and remember to sell the sizzle. Make a large promise, and then deliver. Create a laser-focused brand and place it at the front of each ad. Create ONE LARGE idea. Continue the thread through every campaign. Favorable visuals correspond with more successful campaigns. Boring is bad. Take out some insurance and start a trend. Think profit not recognition.

Part two of How to Create Advertising that Sells Review promises more value along with breathtaking, profit-generating maxims by the advertising legend.

Easily Get Restaurant Reviews From Customers

These days, people don’t buy anything without reading reviews first. Amazon.com is the world’s favorite shopping mall. Visitors look for an item that is both heavily reviewed and has a mostly positive rating. There is suspicion of items that have no reviews, as that means to most folks that the business is probably new and the item they’re looking at is of questionable quality. Positive customer reviews weigh in big time within the consumer psyche and the convenience at which reviews can be posted means that every interaction with a customer is a potential opportunity to make or break many future sales. These ideas began with the retail industry, and they’ve spread like wildfire to restaurants.

So, should you ask for reviews or not? Let’s review the pros and cons:

PROS

Incentivizing is a great motivator for everything in the world. If you want reviews from your customers, offer them something of value. Asking for reviews isn’t bad as long as you’re not flat-out paying for them. Put something fun together: drop review submitters’ names into a monthly raffle for a free lunch, pick a top reviewer and send them to an exotic themed vacation (think Olive Garden sending families to Italy), have your top chef prepare dinner for a certain special patron. There are tons of ideas that involve a thematic approach to incentivized rewards versus just handing out cash. Get your patrons involved and excited and reap the benefits of a truly passionate reviewer!

If you choose to nudge patrons in the right direction, make it easy for them. Offering them a comment card is one way to go, and you can put that review up on your website, but how can you get the word out on UrbanSpoon or Yelp, two of the most popular restaurant review sites? You’ve got to tell customers where to submit their feedback. “Search for us on UrbanSpoon!” is a quick, easy and non-pushy way to let people know you’re active on that site. Make sure to develop a way to track your review-submitting patrons so that you can reward them. You’ll generally receive an email notification when a review is submitted to either one of those sites.

Posting restaurant reviews can be fun! Think about the power of mobile Smartphone applications: a patron can take a picture of your menu (or their meal plate) on their phone and post it online instantly, even while they’re still eating their Southwest Quesadilla Special. They can then immediately “thumbs up” or “thumbs down” your business based on their experience. This is incredibly helpful to other customers. PRO TIP: Consider taking clear pictures of your menu and your location and uploading them to review sites before someone else does. Doing so helps potential new customers decide if they want to eat at your establishment by taking the guesswork out of what you’ve got to offer. The more information that’s readily available about your business, the better.

CONS

The first question you need to ask yourself honestly is this: “Is my restaurant ready to be reviewed?” Many restaurant owners get antsy and jump the gun, so to speak, in taking steps to force reviews. They may have had a slow grand opening and think that getting “good press” on sites like UrbanSpoon and Yelp is the only way to stay operative. These sites are dynamite for influencing potential customers, but hard selling reviews is not the way to go. If your restaurant isn’t 100% where you want it to be at, incentivizing reviews could also mean reminding people that they can post negative reviews, too. As many small business owners have learned, one negative review that’s boosted to the front page of Google can spell doom for their business. Just like a positive review can encourage new folks to try an unfamiliar restaurant, a negative review can drive just as many away. Lesson: don’t force reviews if you’re not ready for them.

Positive reviews from non-incentivized customers will almost always feel more “real.” So although it may take longer to get a review, it may be worth your wait.

Have you ever read a restaurant review and just known that it was the owner writing it, or one of the company’s employees? How did that make you feel? Most consumers who feel like they’ve experienced a fake review will immediately go elsewhere, with a permanent sense of distrust in that business.

Some review databases (like Yelp) frown on incentivized/paid reviews. They’ll go as far to delete over-zealous, fake sounding reviews in order to keep their site “honest.” In this case, it may not be worth the investment to reward a reviewer.

If your restaurant is outstanding on both service and menu fronts, you may not have to encourage review submittal at all. A new patron should be so floored after having left your establishment that they want to share their experience with the world. Have you ever been to a restaurant where the server was “on it,” the food was excellent, the wait was nonexistent, and the atmosphere was just fun? I bet you wanted to tell people about it. This same theory applies to restaurant reviews: provide an entirely excellent experience at every point of contact and expect to be rewarded for your hard work.

The answer is up to you. If you can solicit reviews in a fun, creative way, that plan might work out well for your business. Beware of over-incentivizing; remember you want honest reviews, not a bunch of fluff. No doubt, reviews are a superb way to generate new business. You might even say they’ve become essential in today’s world of infinite information. Keep in mind that consistently great service will be rewarded with words of praise, so keep your bar set high, your plates clean, drinks full, food hot, and staff friendly. You’ll eventually get to the point where you don’t need to solicit reviews anymore, they’ll just come naturally.

David Ogilvy’s ‘How to Create Advertising That Sells’ Review Part 4

How to Create Advertising that Sells Review Part 4

Best for Last...

Here’s final article covering David Ogilvy’s How to Create Advertising That Sells Review Part 4. We’ll take a look at Rules 28 through 38. Ogilvy said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising has a big idea, it will pass like a ship in the night.” Pay close attention to these next 11 rules. The simplicity is profound. The pay-off is enormous!

Maxim 28: Keep it Simple Stupid

Don’t make consumers figure out the meaning. Keep it simple enough to immediately understand. Simple keeps them moving toward the goal..

Maxim 29: Length

Ogilvy’s research goes against much of today’s ad “proof.” He said effective headlines use 10 or more words. He said 8 to 10 is ideal. The view will remember longer and clearer with this length. He showed that longer headlines sell MORE than shorter headlines!

Maxim 30: Local Ads

Ogilvy also said to use LOCAL headlines when possible. Ads are more successful with the mention of a city.

Maxim 31: Focused Targeting

If a product or service is normally used by a specific group, then state that group in the headline. If it’s a product purchased by fishermen, then it pays to mention them in the headline.

Maxim 32: “The More You Tell… “

Ogilvy said, “The More You Tell, The More You Sell.” Decades of research and millions of dollars-worth of successful ads prove it. Readership drops very little in copy that is 50 and 500 words. There’s no difference. He said, “People read long copy,” contrary to what industry leaders today state. Creating advertising that sells isn’t restricted to brevity!

Maxim 33: Pictures Tell A Story

Ogilvy said this one is harder than it looks but gives a big payoff. Our world is visual. When viewers see the “magic” of story-appeal, they ask, “What’s going on here?” The story element raises curiosity. It causes the viewer to stop and ask. Whenever possible, use photos to tell a story.

Maxim 34: Visual Contrast

Demonstrating a ‘before and after‘ with the service or product is a bonus. It grabs the attention & holds it longer than average, according to Ogilvy. Miley Cyrus is a ‘before and after.’ It’s not even about liking her because many don’t. Miley Cyrus grabs both + and – attention. American’s viewing this picture automatically knows what a transformation this “product” has made. She captures the attention of viewers, as ridiculous as her methods.

Maxim 35: Photographs

Chose pics over drawings. Why? Photos attract more readers than drawings. They “generate more appetite appeal.” Pics are more believable. Consumers remember pics far better than a drawing. Lastly, they “pull” coupons more often & sell more products.

Maxim 36: Captions

Twice the number of viewers read captions beneath photographs than those reading copy. Ogilvy said to think of captions as mini-advertisements. Every caption should include the product brand name and a promise.

Maxim 37: Clean & Simple

If styles don’t effectively & clearly convey something with the viewer, then advertisers might as well pack their bag & leave. Editorial layouts translate better than “addy layouts.” Editorial layouts offer higher readership. Trends returning to that which works is happening… the editorial-style.

Maxim 38: Rinse and Repeat

Ogilvy said sometimes it takes advertising exposure to grow a winning campaign. Quitting too soon is costly. He said that readership actually goes up with 5 repetitions of ads. TV advertisements are shown over & over for this reason. Exposure creates a “sticking” in the mind. So, greatness doesn’t necessarily happen automatically. Normally, it happens with time.

Review in Summary

That completes part 4 of David Ogilvy’s How to Create Advertising that Sells Review. As promised, Ogilvy delivered some of the most impactful maxims for advertisers to live by. Remember: Keep headlines simple. Longer headlines sell! Go local. Call the targeted audience by name. “The more you tell, the more you sell.” Use photos which tell a story. Before & after pics sell better than average. Use photos rather than art or drawings. Captions are mini-ads so don’t overlook them. Use editorial styling. Repetition pays off.