Advanced Web Copywriting Secret #1 – The Riveting Review

What do you do when what you’re trying to sell from your website isn’t selling? You’ve written what you think is great sales copy, you’re all excited…but when you post it online and start getting visitors…NOTHING. They ain’t buyin’ it!

This article will shed some light on a high-powered web content secret that will have you selling like crazy…just like the most successful online marketers.

So how do you go from no sales to plenty of sales with just a bunch of words?

ANSWER: Write a Review…

If you’ve been in e-commerce for any length of time, you probably know that when most people want to buy something, they will go to a search engine and type in “NAME OF PRODUCT + review” to find out if the product is worth buying or not.

And it makes sense, doesn’t it? An online sales letter or product description is just a self-serving pitch. But a third person review has a lot more credibility and honesty.

That’s been my experience: I’ve bought a ton of stuff online after reading a decent review. I’d head to the seller’s sales or landing page and think, “Ugh. This is awful!” And yet, despite of a crappy sales page, I would buy the product just based on the third-party review.

However, there is a right way and a wrong way to create a selling review. Get it right, and you’ll make a mint. Get it wrong, and you’ll be laughed off the Internet (and not make a penny).

Although there are so many different ways to put together a review, I’ve found the following structure to be incredibly persuasive.

The Structure of a Selling Review:

1. What was the problem that caused you to search?

Give a brief story of what caused you (or someone else) to look for a solution. What pain were you in?

2. How did you come across the product?

This could be through a search engine, a blog post, a recommendation on a forum, even thumbing through a magazine at the dentist’s office.

3. What are the problems that are typical for this TYPE of product?

Why haven’t other solutions turn out not to be solutions? What do people usually complain about in this category of products?

4. Now introduce the product. What is its name? What are the main promises of the product? What are some of its features and benefits? How would you describe it?

You might want to create a list of these before you start writing and then reference it as you write your review.

5. What is the downside to this product?

Nothing is perfect. And a review that sounds to good to be true, doesn’t sell crap. You’ll be gaining trust and credibility if you tell the readers about some minor imperfections or what it can’t do.

6. How are you going to wrap up the review?

Here you will state the main promises and how the product will help you reach them (or has helped you reach them). This is where you also make your recommendation and include a link to the sales page.

Should you create a review for your own product? I wouldn’t. Besides being unethical (like homemade testimonials), it has a good chance of sounding stilted or contrived. It would be far better to get some friends (or a professional copywriter) to try out your product. Hand them the above questions and let them come up with something that is honest and interesting (and you could always tweak it a bit to make it flow better).

How you use the review depends on your situation. It could be placed on a blog. It can have its own web page. It can be placed on a website that is specifically designed for product reviews.

BONUS TIP: You can get some practice with writing reviews AND make some money at the same time. How? By creating reviews for products that you have liked and becoming an affiliate for that product.

If you don’t have any reviews of your products, you will face an uphill battle of trying to make decent money. On the other hand, get a good review up and online and you’ll have a steady stream of customers for years to come!

Do Your Store Displays Sell?

Your store displays are key to attracting customers and selling your products. When you are creating displays, you should have a clear plan and purpose for each display.

Effective retail displays should:

 

  • communicate a wide variety of information to consumers
  • play an integral part of a coordinated sales strategy
  • tell a visual story
  • speak for you even when you are busy with other customers

 

Displays are an invitation to a customer to look a little closer at what you have to offer. It is a non-threatening way of enticing your customer to explore your product. With current technology, displays can be very powerful multimedia experiences, or with a little thought and design, simple, inexpensive presentations of merchandise can be dramatic statements.

By putting more thought and planning into your merchandising and display, you can have an impact on your bottom line. It might be a difference of one sale each day. Even if that sale is only $5.00, you have increased your monthly sales by $150.00. Imagine if each of your store displays could do that!

Consider all the potential display areas in your store. Take into account the store windows, the ends of aisles, the back wall, columns or pillars, point-of-sale displays, front tables, etc. These are all opportunities that can be maximized to become effective sales areas.

To present your merchandise in the most effective manner possible, your displays and merchandising need to do the following:

1. Attract Attention

When you are placing merchandise, you are not simply making it available to customers. There are many products out there competing for your customers’ dollar. How will you stand out from the rest? You may have the exact product they are looking for, but it may never be seen. How can that be, when it is right there in front of them?

Have you ever misplaced something, and looked high and low for it, and finally found it – sitting right in front of you all along? It is similar with consumers. People are bombarded daily with media messages all selling something. Stores are full of merchandise competing for attention. This becomes information overload, so the brain sorts out which information is relevant and which is not. People notice their favorite stores and develop particular patterns of shopping based on preferences and needs. These preferences become ingrained habits.

Strong displays help break through these habits and routines to attract attention. Suddenly, the brain is saying – “Wait a minute! This is new! It doesn’t fit in to my sorting system. It looks exciting and might be relevant to my needs.”

This is the goal of your display, to attract the customer’s eye and get him or her to stop for a moment for a closer look.

2. Communicate a message

The most obvious message you need to communicate is that you have products available for sale. If this was the only job you had to do, you could leave the products in boxes or on tables and let the customers fend for themselves. However, most consumers don’t want to work this hard. You need to at least let them know what type of merchandise you have available and what it will cost them. It is also helpful to say what this merchandise will do for them, whether it is a new product, if it will suit their needs and taste, how it works, etc.

Some messages you can communicate through displays:

  • Product selection
  • Product information
  • Product demonstration
  • Price
  • Lifestyle
  • Season
  • New merchandise

3. Use displays to encourage action 

 

  • Get the shopper to stop or enter store
  • Encourage shoppers to move through the store and browse
  • Encourage them to try out or touch the merchandise
  • Create desire for impulse purchases
  • Suggest complimentary merchandise
  • Create a sense of urgency (Why should the shopper buy now?)

4. Use displays to leave a lasting impression. 

 

  • Encourage the customer to return
  • Update displays regularly
  • Customers expect to see change, newness, excitement

 

Displays are key components of your sales toolbox. They will be most effective when planned to complement other selling strategies such as advertising, store identity and design, and customer service/personal selling.

Review your product displays. They should be boosting sales or they are not doing their job.

How And Where To Get Your Novel Reviewed

Sold your novel? Congratulations! Now it’s time to start promoting it.

One of the best ways to do this is by getting it reviewed in as many places as possible.
If you’ve sold to a print house, you probably have six to fifteen months to get ready for a big push to coincide with the book launch. Even though the publisher will promote the book, you have to do your part to boost sales.

Success doesn’t just happen. You need to get the word out about your book so people are eager to buy it as soon as it’s available. It takes time and effort to research and line up reviewers, and starting early will produce the best results.

Your publisher will send advanced reading copies to major reviewers, such as “Publishers Weekly”, “NY Times Book Review” and “Library Journal”, but also ask you for a list of possible review places they can contact. These include newspapers of towns and cities where you are known, fraternal or corporate magazines and any radio or television contact that concern books and authors. Requests for reviews from a publisher carry more weight with major reviewers than one from an author, so don’t be shy about passing on local contacts unless you know the reviewer personally or have an influential contact to the source.

On the other hand, if you have a personal connection, such as being a member of a group or an employee of a company producing the magazine, contacting them directly will get the review more easily.

Where to find reviewers

Your main source for promoting through reviews is the Internet.
Few print publishers take the time to research reviewers on the web, yet there are hundreds of them that review print and electronic books. Some specialize in a particular genre, others accept a broader range of stories. Some are theme oriented, others appeal to members of particular groups or occupations.

Also think beyond traditional reviewers. Magazines and ezines or websites for people in the same line of work as your protagonist may publish a review of special interest to their readers.

How to ask for the review

When working on the Web, the first step is to write a blurb about your novel to include in your query letter or with a submission. This blurb is similar to the copy you read on a book jacket. Its purpose is to convince the reviewer to read and review your book. The blurb must make the story sound interesting and exciting so the reviewer wants to read it.

Reviewers don’t review everything sent to them, so it’s up to you to make your novel sound worth their time. Write and polish your blurb so it hooks the reviewer.

The second step is if you are working from a list, visit the site to make sure it is valid. The Web can change in the blink of a mouse’s eye. While there, also check their guidelines for querying or submitting a book for review and follow those guidelines. Use the submission form if there is one. Include whatever is requested with the query, such as publisher’s name, price of book, publication date, contact information, etc. and submit the book in the specified manner and format. In most cases, your submission will be ignored if you don’t follow the guidelines.

And last but not least, be patient. Reviewers receive hundreds of requests. They take time to read books carefully and write thoughtful reviews. Most reviewers don’t reply if they don’t plan to review a book. If they accept yours, it may take several months to receive the review. This emphasizes the need to plan your reviews project early so reviews will come out close to launch date.

Once you have written your blurb and query, keep records of where, when and to whom you send queries or submissions. Also track the responses you receive. If you are not getting at least 20-25% positive responses, take a good hard look at your letter and blurb. Ask a few trusted friends to read them and give honest opinions. Rewrite to improve them! These are selling tools designed to sell reviewers on the idea of accepting your book to review. If the query and blurb aren’t doing the job, redo them until they get the results you need.

A good plan for sending out requests is to begin querying three to four months before launch date of the book. Send out two or three a week, depending on the size of the list of reviewers you compile. This not only makes the job easier, it helps assure a steady supply of new reviews.

Add a review page to your website and add reviews as they come in. I also recommend taking time to send a brief “thank-you” note to each reviewer for the review. You’ll be writing another novel and this courtesy will help you be remembered.

Other sources

Writers know other writers. Chances are you know one who would be happy to do a review of your novel. Independent reviews can be posted on your site or submitted to sites that accept them. Quite a few do. Make a list of them as you research sites on the web.

One of my diligent writer friends compiled a list of more than 200 sites and magazines (print and electronic) that review books. She averaged better than a 30% response rate to her query letters using it. In the true spirit of writers helping writers, she has given me permission to share the list with you. Use the link in my signature box below to request a free copy.

Whether this is your first or fifth published novel, you can’t have too many reviews. Start building your plan to get them today.

Savvy Tips For Selling Luxury Real Estate In Athens

When you sell your luxury Athens home, you want to get the best price you can. The first step is to prepare the property for sale. Spruce it up and do any necessary maintenance and repairs. A well presented property can fetch a higher price. Attractive gardens and street appeal are important to create a good first impression.

Luxury home buyers are discerning and expect excellent quality. You don’t need to spend a lot of money to achieve a fresh look. Be careful not to overcapitalize.

Check if interiors need a new coat of paint. Skillful use of accessories such as cushions and vases can be effective in giving your home a lift. Declutter to accentuate a sense of spaciousness and get rid of shabby furniture and curtains. You can even hire furniture and plants until you sell.

When the home and gardens are in order, approach a real estate agency. One who specializes in luxury real estate in Athens would be ideal. Check their reputation and track record. Don’t settle on the first real estate agent you meet. Decide if you are going with a sole agent or if you will list your property with a number of agents.

Find out what strategies they propose for marketing your property. You want someone who is proactive and who has a strong network of contacts. Research current values in your area and settle on a realistic asking price.

You may be able to arrange an independent appraisal to give you a starting point. The aim is to start higher so you have room to come down in price. Find out what the agent’s fees are. These are often negotiable, especially on a luxury property.

Discuss whether it’s best to auction the property, put it on the open market or if there are other options. You need to be guided by the real estate agent who is the industry professional, but choose someone you feel you can work with. Set ground rules for communication and inspections but allow some flexibility as well.

When your luxury property is officially for sale, keep in touch with the real estate agent. Discuss any offers. If there are no offers or if you need to sell, review your position. Be clear on your bottom line. Continue to maintain the property so it is ready for inspection by prospective buyers.

Being savvy about selling your will get you a better price. It will also make the selling process less stressful and ensure a smoother process for all concerned.

Forex Robot Review – Be Wise in Using Your Forex Robot Software

Even though there is a booming number of Forex Robots in the internet that today, we can actually say that, not everything of this robot is needed. Some might people think that, though there is so much Forex Robot, each of these robots works specifically on a trader; not everything in the software is suitable for us. So, delve more time in looking for that Forex Robot that is customized only for you, because in such a way, you might be confused with the use of the Forex Robot; there is a big possibility that it might ruin your business even if they work well with other people.

This, in fact, can never be the best sit situation, that you would have a hard time searching for the robot that would specifically meet your needs. Traders now are having a long time from reading reviews, and make comparisons on the programs found on the software. This can be a good thing for you, if you would a good time now in looking for software than can somehow meet your trading techniques, and for you to be able to compare every inch of the Forex Robot with the other. Even if, there are a lot of good things that were said about a certain robot, one might actually ask if they are true. Surely, to find out is to research very well on the Forex Robot that you wanted to purchase for you not to be scammed.

Reviews about robot software act as guide. In this case, you would be aided in such a way that you can now pick that correct robot for you. In any case that you chose a Robot, these reviews are here for you to check if they can work well for you, and make you more money, rather than by just ruining your precious investment. Vendors of these Robots posts some reviews about them on their websites, for you to read them, and actually follow them for you to have a god set-up for the system.

There are certain characteristics that we can delve into for us to see which robots are the right ones for you; reviews help you out in choosing. The following that are listed below would help you from differentiating a good review from a bad one.

Firstly, some reviews would only say good thing about a Forex Robot, never the bad thing. This would just tell you that everything about the robot is good for you, which is really not. So, in a way, maker of this software just give away these reviews, for you to buy the product. It is not actually a review; it’s a selling review, for you to just read all the good stuff about the robot. You can’t seem to see any flaws in their product. In any case, good reviews always tell everything about the robot, even the bad and the positive thing about them; for you to avoid buying the scams.

And also, check the hyperlink of the main page of the review you are reading. A good review is often less in hyperlink. Some maliciously sold product s usually has so many hyperlinks on them, like on every sentence you can see hyperlinks; this can be really annoying.

And lastly, don’t read reviews with so much exclamation point. These are just claims, often leading to scams. The best Forex Robot does not depend on ranking, or saying that they are number one, but on the good reviews written about them and some comments that were said about them.

There are so many Forex Robots out there, and also reviews. The best of the best Forex Robot are from a respectable websites. In such a way that you would have a good review, there you can see the best Forex Robot.

Do Subjective Reviews of Multi-Level-Marketing Exist?

For newcomers to network marketing or those who are considering switching companies or even joining an additional MLM opportunity, the multilevel selling review is an critical piece of info. The difficulty is to be ready to find a review that’s unprejudiced and objective, although some viewpoints and suggestions might also be helpful. This article references one or two review sites that offer info.

MLM Review Kings run by Brian Garvin and Jeff West offers a great review of many MLM opportunities along with, of course, their top recommendations. You can find the reviews divided up by categories or in alphabetical order on the right-hand side of the default page, as well as a large amount of information that might aid you as a network marketer.

NetworkMarketingReview.net offers a reasonably comprehensive list of MLM corporations that you might want to test out. You can find them all at the left-hand side of the site in alphabetical order along with some other interesting subjects which are pertinent to internet promotion and web marketing in general. Just this one post offers a treasure house of information. Also, its worth noting the overall view of the network marketing industry on this site is kind of negative. OnlineMLM Forum is one such forum as is MLM Forums. There is several web marketing and internet marketing forums which offer some discernment, although it could be rather subjective, into the internet marketing industry.

The network marketing industry always brings up extremely polar views. Some folk are very passionate about it, including top authors like Robert Allen and Robert Kiyosaki. It’s fascinating to notice that the mention of franchises not too long ago would have caused the same kinds of reactions.

Social marketers who are serious about building their firms should be reading and studying about business basics, the most recent sales and marketing methodologies, tactics for networking and business development, for example.

And a multi-level selling review is a handy place to start if you need to find out more about the industry generally as well as be informed about explicit companies.

New MLM Company on Direct Selling Reviewed – Get High Quality Linens and Home Party Consultants

Does it pay to have beautiful, elegant and high quality linens? Is this important to you? For some, I guess, it is really important. Just try to imagine having a newly built luxurious house in your community. The owner of it invited you for a dinner at their eye-catching crib. Eventually, as you enter in the so-called luxurious house, you’re bothered by its environment itself.

What am I trying to point out to you is that, it is important to have a touch of high quality linens and comfort wear for your house. So, before going further, what’s the entire buzz with Private Quarters?

Digging the company history, this direct selling-focused industry was founded last 2004 by Jeff Stroud and Wayne Selness, his partner which is originally from his father’s team up.

Long after Jeff Stroud discovered that in Direct Selling Association, there were no company selling bed and bath linens as its spotlight. This brought him the idea of having born this company, to continue his father’s tradition of selling quality home textiles, which then was sold and in the end closed.

From starting at 10, 000 square foot warehouse from a scratch, servicing a small group of independent consultants who held parties and in-home sales demonstrations at early 2004, to presently operated 50, 000 square foot facility in City of industry, California.

Residing at a fast growing, national business area in California, they are blessed with hundreds of independent PQ Comfort Consultants from different places selling millions of dollars of home textile.

Apart from the company’s history, I love to look at its values and mission, too, because this is where we perceive a company’s solidity in running the business. Mixed them up will create a relationship among the team’s success and future upbringings.

Be comfortable with who you are.

Be comfortable with what you have to share.

Be comfortable with what you have to contribute.